Resources for Sellers

---

Carolinas Property Group's (CPG) team of highly experienced real estate agents is committed to making sure every seller has a listing experience that is stress free and successful. Over the past decade, we've helped hundreds of home owners and investors across the Carolinas sell their properties quickly and profitably. A few of the steps we take to prepare and market our listings are listed below.

STEP 1: PERFORM A MARKET ANALYSIS & PRICE YOUR HOME TO SELL.

One of the most important tasks to complete before selling your home is to establish a competitive price. This is done by running a comparative market analysis (CMA). A CMA is a detailed report on homes recently sold in your area, which includes information such as home size, age, condition, location, price, and other factors that can help you set the most realistic price for your home. 

STEP 2: ORDER PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY.

First impressions are everything when it comes to real estate and in today’s era, those first impressions usually start online. We’ll have first-class photos taken of your home to create a real estate listing that stands out from the competition. The result? A lasting impression on potential buyers, and a listing that will generate more leads for your open house. 

STEP 3: SYNDICATE YOUR LISTING TO SEARCH ENGINES & WEBSITES.

Listing syndication is a process in which your listing is entered in our local multiple listing service (MLS), then marketed on multiple real estate platforms. By marketing your listing on non-MLS real estate websites, we increase your home’s exposure and reduce the amount of time it takes to sell! 

STEP 4: EXECUTE DIGITAL & TRADITIONAL MARKETING EFFORTS.

While we follow traditional marketing protocols, we’ll also implement the latest social media strategies to ensure your home receives maximum exposure. A modern strategy combined with striking images and videos of your listing guarantees that your home will stay ahead of the competition. 

STEP 5: STAGE YOUR HOME FOR MAXIMUM APPEAL.

There are several small things you can do to boost the value of your home, including eliminate clutter, wash windows and walls, and install higher wattage bulbs to create a brighter space. Larger projects, like renovating kitchens and bathrooms, will yield more substantial increases in sales price. Staging your home also helps buyers picture how they will use the space so it can also add value.

STEP 6: SCHEDULE SHOWINGS & COLLECT FEEDBACK.

Auto-scheduling software allows buyer’s agents the opportunity to schedule showing appointments efficiently. All we have to do is set up the initial automation, input some data, and the software will take care of the rest. By using automated scheduling, we can ensure all parties are notified of the appointment request immediately and get showings confirmed quickly. Receiving buyer feedback on your listing is key to determining how buyers are evaluating the worth of your home and make adjustments as needed to get the best outcome for your sale.

STEP 7: HOLD OPEN HOUSES FOR THE PUBLIC AND/OR BROKERS.

Photos are powerful when it comes to selling a home, but nothing compares to seeing it in person. That's why hosting stellar open houses is crucial for your success as a seller. 

STEP 8: ACCEPT OFFERS AND NEGOTIATE TERMS.

Review the terms of each offer and addenda, including any contingencies or terms of key interest & importance. Then decide to make a counteroffer, acceptance or rejection. Once all terms are agreeable to both parties, electronic signatures much be obtained to make the offer official. Then we will do everything possible to ensure the transaction runs smoothly from contract acceptance through closing day!